Burgers N’ Smiles is a rebranding logo design project that showcases a more minimalistic approach to the previous logo. A sharp, bold, and clean typeface was chosen to give the logo an overall modern look that compliments the smooth, playful nature of the burger graphic. A dull brown was chosen as part of the color palette to highlight the ‘smile’ aspect of the logo and bright reds and browns were chosen to be attention grabbing to the viewer.